The talk among authors is you can’s strike it big without a major social media presence.
I’m not sure whether that’s true or not. I look at social media as another trick you hold in your toolbox. It can help build your author brand. It may even help you sell more books. But before any of that can happen, you need to develop a plan.
Without a plan, social media can become a major time suck that keeps authors from doing what’s most important – writing another book.
Success in social media isn’t about posting to Facebook every half hour or sending out dozens of tweets every day. It’s about building a connection with readers that makes them want to keep coming back for more, and maybe, just maybe – want to check out a few of your books.
So how do you do that?
Stress quality over quantity. Research shows that the most shared posts are images or short videos. What this tells you is if you want to get more likes you need to post short image oriented items.
Make a crazy face while you’re pointing at a headline in a newspaper or magazine. If you’re on a round-the-world or round-the-city tour post a bunch of selfies of yourself standing by local monuments or statues.
Photoshop yourself standing next to President Obama, Captain Kirk, or one of your literary heroes. Insert one of those bubble captions with a quote from one of your books, or some crazy thought that just popped into your head.
Make it fun! Make it worth checking back every day to see what’s next. Develop a reputation for presenting strange news, crazy facts, or just telling it like it is.