Write a good book. Abraham Lincoln said it best, “You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.”
If you don’t have a good book, the reviews are going to catch up to you, and people are going to stop buying your book. Sure. You can sell a few copies of a bad book. Sometimes you can sell a whole lot of copies, but eventually, the reviews are going to kill your career.
There are a lot of Kindle advice writers telling aspiring authors you don’t have to write well. Don’t waste too much time editing your work. Just do the best you can, and get your book out there. Sell a few copies, and then write your next book.
Last year, or the year before, that advice might have worked. But readers are getting smarter. They’ve downloaded a lot of worthless crap over the past few years, and they’re tired of it. If you don’t believe me, read the reviews. Most readers are honest, and they call it as they see it. If your book smells like a load of horse hockey, they’re going to say it. If enough readers jump on the bandwagon, there’s no going back.
Forget the books that tell you how to write a book before breakfast, over your lunch break, or on a roll of toilet paper while you’re sitting on the throne. At the same time, forget the books that tell you-you can write a book in seven days, twenty-one days, or even thirty days. The fact is you can write a book in the time it takes you, no sooner, and no later.
There appears to be a fundamental disconnect between what readers want, and what some writers think readers want. Many writers believe readers want to read short books. The majority of reviewers say just the opposite – here are a few of the reviews major novelists recently received for their Kindle Shorts.
. A throw away sixty pages. Lee Child
. Don’t waste time and money buying the ads, wait for the book itself. Janet Evanovich
. It’s so short it isn’t even a short story. Dean Koontz.
. Good writing for the beginning of a novel, with no real ending. Steven King
No matter what anyone tells you, most readers don’t like short. It makes them feel like they missed out on something, or that the writer was just out to take their money. Consider this the next time you go to publish a short manuscript.
The key to selling more books is to write a complete book that leaves readers satisfied. If you can do this, you’re golden. You will get enthusiastic reviews. Readers will tell their friends about you. They will race out to buy your books the first day they’re released.
(Excerpt from Indie Author's Toolbox)