Monday, March 13, 2017

Forget Promotions, I'm Going To Start Investing in the Infrastructure of My Books

Is anyone else out there tired of the book promotion rigmarole? Let me tell you; it frustrates the hell out of me. 

Last year I spent four or five thousand dollars on book promotions. I made some good money, but I'm not sure it increased my income. Most of the books that sold went for 99 cents, which means I made roughly 34 cents per copy. That means I would have had to sell 18,000 copies just to break even. 

Yowch! That's a shit ton of books.

Some of my books would get a nice bump for three to five weeks after the promotion ended. Then they would go back to sleep. It became a vicious cycle. If I didn't promote my books, they didn't sell. That's not entirely true. A few sales, or page reads, would trickle in over the course of the month, but nothing to write home to mom about.

This year I decided to shake that up a bit.

I started to invest in the infrastructure of my books. Rather than discount them, my plan is to make them better.