It’s Memorial Day, and you know what that means?
Summer’s just around the corner. And, with it come the hot
weather doldrums. Book sales slowdown. Sometimes they stop all together.
That got me to thinking it’s probably time to dust off my
book covers, and start sprucing up my book descriptions. I spent this weekend
rewriting all my book descriptions.
Most times when I publish a new book, I’ll grab a few quotes,
and add a couple of lines to tie them all together. Sometimes it works. Other
times, what I come up with can sound disjointed.
I decided to start from scratch this time, and take an all
new approach. Part of that included using more HTML Code to highlight my
descriptions. I used a lot of Amazon orange and bold black. The result really
makes the descriptions stand out.
I started every description with either a bold black
headline using the <H1> code, or else with two or three lines using
Amazon orange <H2>.
Here’s the description I used for my book, How to Make Money Selling Old Books &
Magazines Online.
There’s a lot of information out there about how to sell books
on eBay
But there’s nothing quite
like this
I’m going to show you how to tear apart old
books and magazines, repackage them for sale on eBay, and how you can easily
turn $15.00 into $250.00.
Sounds impossible, doesn’t it?
I know all of my friends and relatives thought
I’d lost my marbles when I told them what I do for a living. And, you can
hardly blame them.
Hey there. My name is Nick Vulich. Most people
online know me as history-bytes. Over the last fifteen years I’ve made a living
tearing apart old books and magazines and reselling them on eBay.
Yes! You heard that right.
I remove magazine articles, prints, and
advertisements from old books and magazines, and resell them to ready buyers on
eBay.
I know it sounds kind of nuts. But, over the
last fifteen years, I’ve sold over thirty thousand magazine articles alone.
I’ve shipped them to China, Russia, Mexico, India, Australia, just about every
country in the world.
It’s an amazing business
Think about it for a minute. I take old books
and magazines that libraries and individuals are ready to throw away, tear them
apart, and sell one to ten page chunks to ready buyers around the world.
And, here’s the best part!
They pay me $15.00 to $50.00 for each of them.
Several have sold for over $250.00 each.
How crazy is that!
If you’ve ever considered selling books or paper collectibles on
eBay, this short guide can help you better understand
·
How to
source product
·
how to
write descriptions that sell
·
How to
price your items for maximum profit
Selling vintage magazine articles, prints, and
advertisements can be one of the most lucrative gigs on eBay.
Here’s the thing. Even if this isn’t the product
for you, the ideas presented in this book can kick-start your thinking about
what you can sell on eBay.
It’ll get you started looking at common everyday items around
you and thinking, what if
·
Package
these items together
·
Break it
apart, and sell each piece separately
·
Or, what
if I ….
You get the picture. People are selling just
about everything imaginable on eBay. The problem is they’re all fighting to
sell the same stuff, and as a result prices – and profits, go down.
If you want to make real money on eBay – You need to change the rules
Create
an all new game, where you’re calling the shots
Be an
original, and make more money than you ever thought possible!
...............
What I think makes it work is the description sets my book
apart all of the way through. I poke fun at myself, telling potential readers “all of my
friends and relatives thought I’d lost my marbles when I told them what I do
for a living.”
After telling them I must be crazy, I add, “If you’ve ever considered selling
books or paper collectibles on eBay, this short guide can help you better
understand…” And, I explain what they’re going to learn in three bullet points.
This is something you want to do in all of your descriptions. You want to
lay out the benefits people will receive from reading your book.
And then, I make one last pitch – “Here’s the thing. Even if this isn’t the product
for you, the ideas presented in this book can kick-start your thinking about
what you can sell on eBay.”
It’s like a whack on the side of the head.
I tell potential buyers, even if old books and magazines aren’t
your thing, that’s not important. It’s the concept.
And, that’s where the last three lines in Amazon orange come
into play.
If you want to make real money on eBay – You need to change the rules
Create an all new game, where you’re calling the shots
Be an
original, and make more money than you ever thought possible!
…………..
I’d like to tell you it’s the greatest description ever, and it got me
selling a hundred books a day, but the verdict isn’t in yet. I just posted this
description.
What I like about it, is it talks directly to potential readers. It gives
them a good look at what’s inside the book. It tells them three major benefits
they’re going to take from the book. And, finally it has a strong call to
action.
What I really like is the look and effect from stacking the Amazon orange
type. I think it helps build authority.
For shoppers scouting out new books on a PC, I think the look is as
important as the description. If they’re shopping on a Kindle, of course, the
Amazon orange, and the big bold headlines don’t display. Because of that, you
really need to make the copy count.
It’s got to reach out and grab potential readers.
It’s got to tell a good story.
It’s got to get them excited.
And, more importantly it’s got to make them press the buy button.
What do you think? Does this concept work for you, or do I need to head
back to the drawing board?