Brian Meeks may be the Mark Dawson of Amazon Ads. His new book, Mastering Amazon Ads is an eye opener.
I've been running Amazon Ads for several months now, and one thing I can tell you is: They work.
Over time, Amazon Ads will show your books to millions of potential buyers. Some of them will click on your ads. Some will even buy your books.
The frustrating thing is that it's nearly impossible to scale your ad campaigns so that you can sell more books. And, that's what this book is all about.
Let me warn you up front. The process isn't easy, and it involves math. (I don't know about you, but that scares the bejeezus out of me. I hate math. I go out of my way to avoid it.)
With that said, I think most readers will employ the basic advice Meeks gives to supercharge their ads. I also think most readers will ignore the tracking portion of the book.
That's a shame!
But, it's math. And, like I said earlier. That's some scary stuff! Did I tell you? I don't like math. I don't like to think about it. I don't like to do it.
Enough said.
Here's the gist of the book.
You need to run a boatload of ads, and you need to constantly monitor their progress.
Just when you think you are running all the ads you need, you need to post more.
Amazon Ads have a shelf life. Some ads last for a few hours or a few days. Other ads can run for weeks, or even months.
Your mission, should you choose to accept it, is to determine when your ads are going to stop running, and have new ones ready to take their place.
Hint!
I've been running Amazon Ads for several months now, and one thing I can tell you is: They work.
Over time, Amazon Ads will show your books to millions of potential buyers. Some of them will click on your ads. Some will even buy your books.
The frustrating thing is that it's nearly impossible to scale your ad campaigns so that you can sell more books. And, that's what this book is all about.
Let me warn you up front. The process isn't easy, and it involves math. (I don't know about you, but that scares the bejeezus out of me. I hate math. I go out of my way to avoid it.)
With that said, I think most readers will employ the basic advice Meeks gives to supercharge their ads. I also think most readers will ignore the tracking portion of the book.
That's a shame!
But, it's math. And, like I said earlier. That's some scary stuff! Did I tell you? I don't like math. I don't like to think about it. I don't like to do it.
Enough said.
Here's the gist of the book.
You need to run a boatload of ads, and you need to constantly monitor their progress.
Just when you think you are running all the ads you need, you need to post more.
Amazon Ads have a shelf life. Some ads last for a few hours or a few days. Other ads can run for weeks, or even months.
Your mission, should you choose to accept it, is to determine when your ads are going to stop running, and have new ones ready to take their place.
Hint!