Monday, June 16, 2014

Book Review: Crypto Copywriting Secrets by Ben Settle

I don't know about you, but I'm a sucker for a good book on copywriting.

I just finished reading Crypto Copywriting Secrets by Ben Settle. It's a great book filled with dozens of tips I can't wait to try out in my book descriptions.

Here's a sampling of what's covered in this book -

  • headlines
  • leads
  • sales stories
  • bullet points
  • the close
Now, to be honest, I have to tell you, the book is about writing sales letters. But most of it can be easily adapted to writing book descriptions.

I don't want to give too much away, but here are a few tips you can use today...
  • Don't bother writing killer headlines. What you want to do is write something that will get people to read your description.
  • Headlines that ask a question work amazingly well to keep people reading.
  • Bullets are the raw material for use in your description, and then he describes the different types of bullets and how to use them.
  • Finally, you're given two sure ways to close the deal. And, they're surprisingly short and easy to use.
I highly recommend giving it a read.

Here's the new description I penned for my book, Author Bookkeeping Made Easy.

What do you think?


  1. I read your introductory question in the description. It grabbed my attention and made me want to find out how the story ended, so of course I went on to read more. Good tactic.

  2. This is one of my favorite copywriting books! My all-time favorite has gotta be Ca$hvertising, though. I don't think I'll ever find a book that tops it.

    Sarah | O'Malley Hansen Communications