Book Review: Crypto Copywriting Secrets by Ben Settle

I don't know about you, but I'm a sucker for a good book on copywriting.

I just finished reading Crypto Copywriting Secrets by Ben Settle. It's a great book filled with dozens of tips I can't wait to try out in my book descriptions.



Here's a sampling of what's covered in this book -

• headlines
• leads
• sales stories
• bullet points
• the close

Now, to be honest, I have to tell you, the book is about writing sales letters. But most of it can be easily adapted to writing book descriptions.

I don't want to give too much away, but here are a few tips you can use today...

• Don't bother writing killer headlines. What you want to do is write something that will get people to read your description.
• Headlines that ask a question work amazingly well to keep people reading.
• Bullets are the raw material for use in your description, and then he describes the different types of bullets and how to use them.
• Finally, you're given two sure ways to close the deal. And, they're surprisingly short and easy to use.

I highly recommend giving it a read.

Here's the new description I penned for my book, Author Bookkeeping Made Easy.

What do you think?