Monday, June 16, 2014

Book Review: Crypto Copywriting Secrets by Ben Settle

I don't know about you, but I'm a sucker for a good book on copywriting.

I just finished reading Crypto Copywriting Secrets by Ben Settle. It's a great book filled with dozens of tips I can't wait to try out in my book descriptions.

Here's a sampling of what's covered in this book -

  • headlines
  • leads
  • sales stories
  • bullet points
  • the close
Now, to be honest, I have to tell you, the book is about writing sales letters. But most of it can be easily adapted to writing book descriptions.

I don't want to give too much away, but here are a few tips you can use today...
  • Don't bother writing killer headlines. What you want to do is write something that will get people to read your description.
  • Headlines that ask a question work amazingly well to keep people reading.
  • Bullets are the raw material for use in your description, and then he describes the different types of bullets and how to use them.
  • Finally, you're given two sure ways to close the deal. And, they're surprisingly short and easy to use.
I highly recommend giving it a read.

Here's the new description I penned for my book, Author Bookkeeping Made Easy.

What do you think?


  1. I read your introductory question in the description. It grabbed my attention and made me want to find out how the story ended, so of course I went on to read more. Good tactic.

  2. A written perfectly and hot and cold was very much easy to understand.

  3. This is one of my favorite copywriting books! My all-time favorite has gotta be Ca$hvertising, though. I don't think I'll ever find a book that tops it.

    Sarah | O'Malley Hansen Communications

  4. It is the good to approach to you to give information to the kids or student and create the job for them. It is very difficult to find the job in this current environment but australianwritings assignment service offering good job because the competition is so tough. This kind of the information I seek all day.